ALFI Inc. announced an agreement Thursday with Slice Wireless Solutions Inc. to begin installations of targeted artificial intelligence digital advertising technology in multiple kiosks located within the Baltimore-Washington International Thurgood Marshall Airport.
What HappenedThe agreement includes the installation of six digital kiosks to be operated in key locations within BWI Marshall.
Why It's ImportantUtilizing ALFI’s technology, BWI Marshall can optimize its network of kiosks to deliver robust brand reach, interactive visuals, tailored messaging capabilities, and other non-invasive audience data metrics in real-time.
Digital technologies such as these AI kiosks can create a more unique, engaging experience than traditional “advertising only” channels, as digital kiosk advertising has been proliferating in densely populated areas such as airports, according to the announcement.
BWI Marshall Airport caters to 25 million-40 million passengers annually.