2017 Honda Ridgeline AWD RTL-E

Honda enters the truck market—in a big way

2017 Honda Ridgeline. Courtesy of Honda

Honda introduced the Ridgeline way back in 2006, but only this year have I had my first opportunity to drive this truck. Over the last decade, Honda has done a complete, new makeover.

There is no part of the auto market more competitive, innovative, or profitable than the truck market. Manufacturers like Ford, Chevrolet, GM, and Dodge have a heritage of making trucks and developing a loyal followers base for generations.

Since trucks outsell other automotive products and are so profitable, the truck segment will be protected fiercely by Detroit’s Big Three—as Toyota Tundra and Nissan Titan already know.

Honda runs a power play for market share by using a powerful 3.5 L i-VTEC V6. This direct fuel injection V6 and the six-speed automatic transmission deliver top performance, capable of producing 280 hp and 262 lb.-ft. of torque. The Ridgeline still receives just over 25 mpg highway rating.

It has impressive performance, promising an adventure anywhere you want to go.