CUPERTINO, Calif.—A decade after then-CEO Steve Jobs unveiled the first iPhone, Apple on September 12 is set to introduce a completely redesigned top-of-the-line iPhone along with two other new phones, as well as a big upgrade to the Apple Watch and a higher-definition Apple TV.
The splashy launch event will take place at the Steve Jobs Theater at Apple’s new Apple Park “spaceship” campus—widely considered to be the final product designed by Jobs, who died in 2011.
