Apple Bid for Education Market: New Software, Same iPad Price

Apple Bid for Education Market: New Software, Same iPad Price
Apple's Vice-President of iOS, iPad and iPhone Product Marketing, Greg Joswiak, speaks at an education-focused event at Lane Technical College Prep High School in Chicago, Illinois, Mar. 27, 2018. REUTERS/John Gress
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CHICAGO/SAN FRANCISCO—Apple on March 27 rolled out a new iPad and classroom software aimed at grabbing more of the U.S. education market, but did not cut the price of its entry-level tablet despite schools flocking to laptops costing a third less.

Apple is looking to reassert dominance in U.S. schools, where inexpensive laptops running software from Alphabet Inc’s Google and Microsoft Corp now top iPad by sales, offering a cheap way to get to cloud-based productivity tools.