Playtika Holding Corp on Thursday sweetened its offer for Finnish game maker Rovio, best known for its “Angry Birds” franchise, to 683 million euros ($737.50 million), as a consolidation in the industry gathers pace.
The offer values each share of Rovio at 9.05 euros, about 60 percent higher than the company’s closing price on Jan. 19. It is also roughly 40 million euros above a previously undisclosed offer that Israel’s Playtika made in November.