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An Antidote to Socialist Education for Kids—Connor Boyack and Daniel Harmon on the ‘Tuttle Twins’

“Through storytelling and beautiful illustrations, we tell the time-tested virtues that made our country great: entrepreneurship, free markets, property rights, personal freedom, the golden rule,” says Connor Boyack, author of the “Tuttle Twins” books.

Since the pandemic started, books sales have shot up as more parents found themselves looking for educational resources for their kids.

Now, a cartoon series is in the works, says Daniel Harmon, showrunner for the show and chief creative officer at Harmon Brothers. “We became the number one crowdfunded kid show in world history,” Harmon says.

At FreedomFest in South Dakota, we sat down with the two of them to discuss their vision for the series. The cartoon is expected to be released in October.

Jan Jekielek: Conner Boyack and Daniel Harmon, it’s such a pleasure to have you on American Thought Leaders.

Connor Boyack: Thanks for having us.

Mr. Jekielek: You’re an author of an extremely popular series of books, “The Tuttle Twins,” and you are the director of the now an incipient beginning cartoon series, “Tuttle Twins,” which is of course, based on the books. Who are the Tuttle Twins? Let’s start there.

Mr. Boyack: “The Tuttle Twins” is a series of children’s books that teach the values of freedom to young kids. There’s a boy and a girl character, Ethan and Emily, and through storytelling and beautiful illustrations, we tell the time-tested virtues that made our country great: entrepreneurship, free markets, property rights, personal freedom, the golden rule, and much more.

And so we found that there’s power in storytelling and conveying these lessons that aren’t taught in schools. If anything, quite the opposite is often taught these days in schools and families really appreciate being able to sit down together, read together about values that they hold, that they want to talk to their kids about. And now they have a format in which to do that. It makes it easy for them to now have a dialogue, a conversation around the dinner table with their kids.

It’s shifted for our families, reading the television books from, you know, Hey son, what did he do today? Oh, I don’t know. You know, what do you think about this? I don’t know. To really engage in conversations about some important ideas and current events that the kids can now understand a little bit better and have a little bit of a language with which to kind of communicate what they think about what’s going on in the world.

Mr. Jekielek: These books have actually sold incredibly well. There’s a great appetite for the type of education that you’re just describing. It’s also something that kids seem to be really into. In fact, I have a friend who has a ten-year-old, who is actually reading one of the books, which actually exposes logical fallacies and was using them in school.

Mr. Boyack:  Oh, wow. Wow.

Mr. Jekielek:  Right. So that’s an interesting element. Where did this come from originally? This is what, six years ago or so?

Mr. Boyack: About seven, seven years. The backstory is I run what’s called a think tank—a non-profit that tries to change laws of freedom. It’s called Libertas Institute. And a few years into working with Libertas. I found myself wanting to share with my young kids what it is that [dad] does all day for work.

But how do you talk to a six-year-old about socialism or an eight year old about eminent domain? How do I tell my kids what I do? And I literally went on Amazon trying to find books that would help me teach the ideas of freedom to my kids so that we can have a conversation about it and came up short.

There was nothing. A buddy of mine, Elijah, who’s now our illustrator. shared the same perspective that there ought to be something like this. He had young kids as well. So we teamed up on a first book. I actually came to Freedom Fest with our first book and said, “Hey guys, you know, we have this new book,” and the response was phenomenal. And then, so now we’ve published over two dozen books. We’ve sold over two and a half million of them. We’re doing a cartoon now, clearly there’s a market demand for what we’re doing.

Mr. Jekielek: Let’s jump to the cartoon then. Right. So how did this all begin?

Daniel Harmon:  So Connor and I have known each other for a while. And when he published the first Tuttle Twins book, I bought it immediately for my kids. I mean, I’m a freedom loving guy. I grew up with parents in Idaho that taught me about freedom. And I have an uncle that taught me extensively about the principles of economics and freedom.

He ran a little private school that I attended and his whole curriculum was based around teaching about the history of civil civilizations and culture and what happens to people when they don’t follow these values. So I had that same basis. I also have kids. I have seven kids actually and wanted to teach them about this.

And immediately when I saw the books, I was like, okay, I need that. I bought the first one—read it with my kids. We all loved it. And I’ve bought every book since then with the momentum that started building with all of the sales of the books and Connor deciding, “Hey, we need to turn this into a cartoon.” He started putting that out there publicly. Then I approached him with my team and we’re like, I want to make it into a cartoon for you. That’s something I want to do.

I have a background in content creation and, and in doing advertising with comedy. And we felt like that lended itself really well to being able to develop this into a cartoon. That’s kind of when we partnered up. The market response has been amazing because we didn’t fund it through traditional means. We pulled together enough money to make a pilot.

The very first episode, but then we use that in a campaign for crowdfunding and we became the number one crowdfunded kid show in world history. We raised $3.7 million from over 9,000 people. And a lot of them were saying, I don’t care if I ever make a dime on this, cause this isn’t a Kickstarter. It wasn’t for it. Wasn’t donations. It wasn’t here, I’ll put in this money for a t-shirt. It was actually the investment in the show.

And a lot of the people were saying, I don’t care if this ever makes me a dime. I just want to see this exist for my kids and my grandkids. So, there’s a huge demand out there for it.

Mr. Jekielek: That’s really fascinating actually—this crowdfunding model that you’re using. People actually own a piece of it. It’s like owning a piece of a film, basically. Right?

Mr. Harmon: Exactly. Yeah. So part of what makes a kid show successful is revenue from merchandising. In fact, 70 percent of revenue from kid’s show on average comes from merchandising.

If you look at properties like Toy Story, or like Cars, the box office numbers are a small percentage; like maybe less than 10 percent of the overall revenue of the show. And so that’s a little bit of what we’re planning on with this is to make it not only something really cool that can be used as a resource for parents to teach their kids about the principles of freedom, but that it’s also a viable and sustainable business model.

We want this to work as a great story, that kids choose as entertainment over their options on Netflix, Disney Plus and YouTube—first and foremost, because they just love the characters. They liked the adventure, but then they’re getting the education right along with it. And then they dive deeper into it with the books, with the curriculum that Connor has developed. That’s the idea.

Mr. Jekielek: That’s fascinating. You know, actually  watching this, watching the pilot, I guess it’s the pilot, right? We have the twins basically wanting to make a little money for themselves with the lemonade stand. And I guess the kid’s club president, I don’t know what the kid’s cup is. exactly decides, makes a rule kind of somewhat coercively gets a vote done on it that she can have all the lemonade she wants. I mean, it’s funny. Right. But you think, interesting.

Mr. Harmon: Yeah, exactly. It’s a little bit of a parallel of what we see now where you’ll have an elite; an elite few that are making decisions for many others. They’re doing it in a way that sometimes will violate rights, in this case. We’re showing how the violation of property rights can come into play.

And so they’re asking themselves, okay, how do we overcome this? Where is this written in our laws, that she gets all the lemonade she wants?. So if it’s a law, I guess it has to be right. Right? Then they have a grandma that has a time traveling wheelchair and she takes them back in time to learn from Frederick Bastiat, the French economist on the basis of the law, right? To protect life, liberty, and property.

And then they start seeing, oh, this, if it is violating these rights, it isn’t really a law. And then they go see the application of that in the wild west with a sheriff who’s trying to protect the rights of one of the local ranchers and her cows. So it’s just kind of a fun way of doing it, adding in elements of sci fi and time travel and adventure.

[Cartoon excerpt]

Mr. Bastiat:  And we all have a right to liberty, which means we can do stuff without people stopping us. We can say the things we want to say,

Emily:  Like, Mr. Bastiat you should wear deodorant

Ah, that sounds good

Mr. Bastiat: Or go where we want to go.

Emily:  Like church  or the deodorant in-store

Mr. Bastiat: Okay. I get it.

Ethan: Or do whatever we want.

Mr. Bastiat: As long as it doesn’t take away anyone’s rights or hurts  Finally we have a right to property,  which means no one can take our stuff.

Ethan: Like my collection of assorted gummy bears

Emily: Or my wild yet practical planner

Ethan: Or my parking tickets

Grandma: Opps, there goes my property. It’s fine, they were expired anyway.

Mr. Bastiat: Rights to life. liberty and property are so important. They need to be protected. That’s good, I’m going to write that down.  And if they’re not protected, people suffer. Quality of life declines. And this happens.

Grandma: It is what it is.

Mr. Boyack If I can add to that briefly. One of the things that we’re trying to do with the cartoon is not only as Daniel said, have it be something that the kids want to watch over and over again, like they watched their movies right now. Fifteen times my kids are like, how many times do you need to watch that before you just have it memorized? And you don’t need to watch it again.

But we want it to be good for the adults as well. There’s a level of adult humor in there that we’re getting some gags and stuff out of the parents. So we want this to be a family experience. We want not just the moms or dads to say, “Here’s the iPad, go watch the cartoon.” It’s like, let’s watch this together.

And now we can talk about these important ideas that really fosters those conversations that so many parents want, but don’t have right now. They don’t have that—that kind of shared language with their kids to be at that same level and talk about ideas. But the books and the cartoon are really facilitating that dialogue, which is so essential, I think.

Mr. Jekielek: Well, so grandma is, I have to tell you, my favorite character. I love the kids, but grandma is just fantastic. She’s an immigrant. I think she has a bit of an accent.

Mr. Harmon  Yes,. I saw some of the backstory that will be revealed in later episodes is that grandma is an immigrant from Cuba. And so we all know what the Cuban government is—a communist government. There’s going to be lessons that will be learned from that. Yeah, she has a little bit of an accent and the kids are one quarter Cuban in this case. That’s kind of the grand plan for not just the season, but seasons to come of kind of where we’re taking this story and why it’s so important for her to take these kids on journeys to learn these lessons.

Mr. Jekielek: Who are the Tuttle twins, your kids?

Mr. Boyack:  So when we started, right, this was like guerrilla marketing. Like I tried to grow this thing from the ground up, so I used my children. I have a boy and a girl in our marketing. If you go look on our Facebook page for the Tuttle Twins, you can probably even share a clip of it on yours.

We had my boy and girl doing these really cute videos, pitching the books and saying, we’ve learned a lot. So you should have your kids learn a lot too. That led a lot of people to think that my kids are the actual Tuttle twins, upon which the books are based. They’re not.

However, in the books, we did model the personalities of the twins after the personalities of my own kids, but I don’t have twins there. My boy is 12 and my daughter is 10. The Tuttle twins were really just; we wanted a boy and a girl. So both boys and girls could relate closely to a character because we want this to have as broad appeal as possible.

Mr. Jekielek: I think you told me that in 2020, basically your books got more attention, more sales than in all the previous owners combined. Of course the lockdowns, I think probably had something to do with that. What, what do you make of this?

Mr. Boyack: The first six years of selling books, we sold about 750,000 books total. And in 2020 alone, we sold 1.3 million books, which is almost double the entire past six years. And it really boils down to the fact that there was a tripling nationwide in America of homeschooling.

There’s a ton of parents saying we need a curriculum. We need to know what to teach our kids, beyond just the homeschooling niche itself. So many parents, even if their kids are in school, we’re seeing through like zoom school. Oh my gosh, my kids are learning that like, I don’t want my kids learning that or the world was going kind of crazy.

And there’s mandates and lockdowns and authoritarianism and parents were seeing current events and wanting to figure out how do I talk to my kids about this? How do we, how do I help them make sense of what’s happening in the world? So all of that combined into this sense of urgency among families to say, what do we do? Where do we turn?

On social media or from their friends, they’d say, “Go check out the children’s books.” And it really led to this uptick. And we’re seeing it even still through 2021 of course, things haven’t really totally settled down in the state of affairs in the world. So the demand is definitely there, which is great timing I think for the cartoon to come in.

Mr. Jekielek: Both the book and the cartoon from what I’ve seen. are being marketed as kind of like your kids are being taught socialism and socialist principles. This is something that runs counter to this. Let’s talk a little bit about what’s actually being taught.

Mr. Boyack: In school today you have two problems—call them the sins of omission and the sins of commission. The sins of commission are when the curriculum or the teachers are using propaganda or bias. And they’re saying the founding fathers were all white supremacists or capitalism is a moral, evil, or socialism is great. Collectivism is awesome, right?

These are sins of commission where the system is pushing ideas onto kids. There’re also sins of omission where the schools simply are omitting important information, entrepreneurship, the golden rule, free markets, property rights, the constitution—they’re just not teaching this stuff. And so with the sins of commission and the sins of omission combined, that leaves a lot of parents kind of floating out there in the ocean feeling like, where do I turn?

Where’s my anchor? Where’s my foundation? And that’s what we see ourselves as offering as a foundation of freedom to say, here are solid principles, a brand you can trust whether you’re homeschooling your kids or you need to leave your kids in school for whatever reason. Make sure that they’re being exposed to these ideas so they can develop critical thinking. They can evaluate all those other ideas that they hear in the world and really understand the ideas of a free society.

Mr. Jekielek: Yes. Some people might say, right. And I was thinking about this to myself, cause I’ve seen this happen a number of times—this is just another form of indoctrination. You’re indoctrinating free market principles here. Right. What would you say to people like that?

Mr. Harmon: I’d first and foremost say that every parent wants to pass their values down to their kids regardless of what their worldview is. So for me, for example, I’m very much a free market guy. I believe in freedom of voluntaryism—all these types of things. I mean, I’m a Christian and all that. I want to pass it down to my kids. I don’t want to force it onto them, but I want to educate them on it so that they have at least an informed choice of whether or not they’re going to follow along a similar path of some kind.

All parents are looking for tools to be able to pass those values down. Right? It’s much more about teaching the principles in a clear and fun way so that it will be a conversation starter  with parents and with kids to be able to discuss these things. And in many cases with the books, especially the parents are saying, I’m learning more than I ever thought I would. I’m finally understanding this in a way that makes sense to me.

So it really becomes a tool for families to be able to teach these kinds of things. And at the end of the day, if you want to get really philosophical on it, almost everything’s indoctrination, right? If we’re passing an idea down to one person or another, it’s all indoctrination in some way.

But it’s more. I think about the intent behind it, which is very much empowering parents to have tools to be able to teach their kids and have these conversations with them.

Mr. Boyack: I would just add briefly to that, to say, building off of what Daniel said, intent matters. What I mean by that is indoctrination or propaganda in the negative sense is this is the right way. This is only the right way. You must believe this. This is what everyone has to believe. That’s not what we’re about.

We’re about fostering dialogue. We’re about critical thinking. We’re about empowering parents to share with their kids the ideas they already believe in like me. When I got started with this thing, I wanted to share with my kids what the heck dad did at his think tank. And I didn’t have the tools. I didn’t have the language—I needed help.

We got books for helping you talk to your kids about potty training or sex ed and all these things, right? Cause these sometimes awkward or controversial ideas need to be simplified so that kids can grow into maturity and understand bigger ideas. Why in the world should we not have that for the ideas that have made the world a free society for the nations that have adopted these types of principles.

Mr. Jekielek: I’m kind of fascinated with this, a logical fallacies book that my friend’s kid actually was challenging her teachers with. Right? I find myself wanting to read it myself, frankly. But as you were suggesting, parents are actually getting into this stuff as much as the kids, in some cases. So tell me about this.

Mr. Boyack: You’re not wrong. We get messages literally every day from parents who say, “My gosh, I never learned these things in school.” And they only got the books for their kids. They’re thinking this is a way for my kids to learn the ideas, not realizing that they themselves are going to learn a lot along the way. We have a nonfiction series for teenagers, a guidebook series, and  that particular book is called, “The Tuttle Twins Guide to Logical Fallacies.” We did this book where every chapter is a different logical fallacy.

There’s illustrations that show in comic form how logical fallacy works. What is a logical fallacy? Maybe we start there. It’s a wrong way of thinking. It’s a poorly crafted argument that does not allow the truth to be discovered because you’re kind of being deceitful or you’re not allowing the truth to come out in conversation. Those are logical fallacies. They’re very common and we all are kind of susceptible to them if we don’t understand them.

Our goal with the book is to say, let’s understand first what these are, how to recognize them and others, and be able to defend against them, but also for yourself to know how to have conversations or debate, even dialogue without using those logical fallacies. Because we do want to pursue the truth. We do want to understand these ideas. So that book for me was very fun to do, because this is endemic in society.

Everyone’s using these types of things you see in the media all the time. Politicians use them all the time. Let me give you an example. There are so many logical fallacies. My favorite one is the slippery slope argument, right? Where it’s like, we can’t pass a law like that because then X, Y, and Z would happen in our state.

We legalized medical cannabis for people who have cancer or have chronic pain—people who are in need. There was a big debate about, should we make this available to people? Well, a lot of people argued against that law on the basis that, oh, but if we legalize medical cannabis, then we’ll have recreational marijuana and then we’ll have crack cocaine and then we’ll have all these other things. That’s a logical fallacy just because you do one thing does not necessarily mean that all the rest will follow. It’s a poor way of debating.

So in our book, we have a little cartoon where the slippery slope is like this. And someone is lying down feeling like, oh, I’m sliding down a slope, but someone else is standing there. And there’s a sign planted in the ground at an angle, which clearly shows that their perspective is skewed. They’re being silly about it when in fact, right, it’s not actually a slippery slope. We use some fun, silly examples, but we’re trying to help demonstrate the ideas.

The straw man is a fun one because when I’m often engaged in debate, people will attack an idea I don’t actually hold. I say, you’re, you’re attacking a straw man. You’re building up this thing that looks like my, and you’re torching it, and burning it to the ground, feeling good about yourself. But you’re not actually addressing my idea. And that’s not a good way to have a conversation. It’s not a good way to have a debate.

I should note that when we sell these books to parents, I always add a little disclaimer, because I say, if you’re going to get this logical fallacies book for your kid, recognize it’s going to help them debate better. And for anyone who has teenagers right now, they’re already pretty good debaters. They like to challenge you as parents. So it’s a fun book, but just recognize that if you help kids learn better how to debate, they’re going to use those skills. It’s going to. You’re going to have to basically be really sure, you know what you’re talking about?

Mr. Jekielek: The slippery slope is interesting because there could be a relationship, but there’s not necessarily a relationship. That’s always like that. And that’s how it’s used.

Let’s talk a little bit about this fundraising model, which you’ve employed to bring the Tuttle Twins cartoon to realization here. It’s very interesting because crowdfunding is becoming , I don’t know if it’s a preferred, but definitely something that’s being used a lot more, especially as funding in general seems to be becoming more ideological. Why don’t you tell me why you decided to go this direction and then how it worked?

Mr. Harmon: We wanted to go this way. One, because we had a lot of faith that we would actually be able to get the funding based on the momentum that the book’s already had. And then also there probably wasn’t a lot of likelihood of us finding funding through a traditional Hollywood route of getting funds for a show like this.

This isn’t something that they really have a whole lot of interest in producing. We don’t see this kind of content come out of there, but it’s also a very strategic move in that we had 9,000 investors in the show. That means we have 9,000 evangelists for the show. People that have a vested interest in seeing it succeed.

When we release it, we have that many more people that are sharing, that are telling their friends about it, that are talking to the mom next door or whatever and say, “No, you really got to have your kids check this out. It really has helped us understand these concepts a lot better.”

That’s another portion of it that’s really fun. And then the other side of it is it gives us the ultimate creative control—very much. We want to maintain the purity of the message. We want to maintain the values and the principles as they’ve been outlined, not only in the books, but throughout history. And it gives us that power because we don’t have any kind of an investing overlord coming in and saying, you have to do it this way.

It’s got to include this little message or no, you can’t, you can’t include that because that might offend somebody like our connection is instead with the audience. So our distributors Angel Studios that did The Chosen, they’re famous for The Chosen, and very much that’s who we want the accountability to. And the responsibility to us, is to our fans, to our investors themselves. That we are listening to them. That we are trying to pay attention to their needs, and that we’re ultimately trying to do our best to serve them rather than it being just some elite few that are making those decisions.

Mr. Jekielek: What platform are you using?

Mr. Harmon: Angel Studios has a funding platform. That’s where we were able to raise the money, the 3.7 million for the campaign. And they’re also our distributors. So there will be an app that’s available to download here in the fall where you can just, just like what The Chosen, you can download the app and watch the first few episodes for free. Then, we’ll be releasing an episode a month for the remainder of the year.

So that’s kind of the strategy with it is, has this pay it forward model where people can watch it for free. Then if they like what they see, they can pay it forward for other people to be able to watch it for free as well, where they don’t actually have to have any kind of a transaction upfront to pay for the content.

They can just watch it, enjoy it with their kids—their family. If they find value in it and they want to share this message to other people, they can do so. So by paying it forward, then other people will be able to watch it as well.

Mr. Jekielek: That’s a really fascinating model. And I can imagine, a lot of people being very motivated to share it—basically in exactly this way.

Mr. Harmon: Yeah, absolutely. With The Chosen, it’s proven out very much that way. Like it’s now been seen in something like, oh, almost every country in the world, except for North Korea because of this model of people being able to pay it forward and being able to watch it all, all over the place. It’s been translated into a lot of different languages. In fact, the mission with the show is to share the ideas of freedom with over a hundred million kids.

We are thinking big, very much so, and that is the vision for it is, imagine how the world can be different in 10 years. And in 20 years, if that many kids understand the principles and the values of freedom and of economics, I mean, just think of one person like Connor, who, you know, didn’t. You didn’t really necessarily grow up with this background in the way that you have now, but eventually you were exposed to Ron Paul and, dove into it—started learning about it.

And now he has his own thing tank. And now he’s published all these books and there’s, you know, hundreds and hundreds of thousands of families that have been affected by that, myself included.That’s a ripple effect of just one individual. You know, we’re thinking in those kinds of terms like, if we share this with a hundred million kids, how many more will rise up, stand up and, and really fight for this, not just in the United States, but worldwide.

Mr. Jekielek:  Connor, tell me a little bit about sort of you somehow ended up creating this think tank cause you just suggested Daniel , and influenced by Ron Paul. Tell me a bit.

Mr. Boyack:  I grew up in an average Republican household. Wasn’t very political. Didn’t really care. Didn’t really watch the news. And I was invited to watch a documentary in 2005. I believe that had just come out called “America Freedom to Fascism.” It was by the late Russo and it was his attempt to show here were the ideals that America was founded upon. And then here’s how we’ve declined as a country. So he was sharing a lot of examples.

There was this older gentleman in the documentary who was new to me, who just seemed to make a lot of sense. It was Congressman, then Congressman Ron Paul. So I went online and I started reading a lot of his remarks, watched some of his interviews and speeches in Congress. I felt like here was someone who was teaching the truth. That felt very truthful to me. It resonated very strongly.

He had a recommended reading list in one of his books or on his website. And so I started reading all those books and found this deep interest in economics and American history and political science civics. I’m self-taught—my background. I’m a web developer. Like I used to make websites for a living. So I’ve totally transitioned because I’ve developed this passion. And just as Daniel said, just as Ron Paul was a big influence in my life to kind of open my eyes to a lot of this stuff that I’ve now learned and encountered.

It is so gratifying to be now in a position to be that ripple effect for other people and have this impact. And the cartoon is going to blow it up where we’re trying to really level up our influence. We again feel the sense of urgency where parents feel like they need help, but they don’t know where to turn—to be able to serve them in that way, to be able to say, “Here is truth.”

You know, here’s a brand that you can trust. Here are our ideas that have been vetted throughout human history. Now you can talk to your kids about them. It’s just a super fun project. I wake up literally every morning, like energized, all right, we got work to do. Let’s go save the country and save the world. So we’re having a blast.

Mr. Jekielek: Well, how are you guys deciding which of these books, which of these stories to actually turn into cartoons? Cause that’s a sizable amount of work, right?

Mr. Boyack: We’re going to be able to do more cartoon episodes than books. There’s going to be a quicker production of the cartoons, which is exciting. But it also means that we’re going to disconnect the cartoons from the books. A lot of people have thought that there will be one episode for every book.

What we’re doing is extracting from the books, the ideas that we can turn into different stories. Which is great because I loved reading comic books as a kid. So I love seeing the Marvel movies, cause there’s all these changes and it’s different. And they’re fun stories, even though the similarities, of course, they’re all still there. And that’s what we’re striving for as well with the cartoon.

Mr. Harmon: Yeah. We have an open discussion  with Connor and the writers about which principles we feel like are the best ones to cover in  every episode, the adventure and the story in it flows from the principles themselves.

At the end of the day, if the kids don’t come away with a principle or a value of some kind, then we failed. So it has to start from that and everything flows out of it. The books I would say are more kind of a 90 percent education and about 10 percent of entertainment or 80, 20 somewhere and more in that line that the show kind of flips it in the reverse where it’s much more focused on  the adventure. But at the heart of it is education. Yeah, that’s kind of how our approach [works].

Mr. Jekielek: What are the principles in this first season then that we’re doing?

Mr. Harmon: Yeah. So the first episode is on the law. Frederick Bastiat the law, and it specifically focuses on talks about the right to life, liberty and property. Other ones that we’re touching on are the golden rule, like a counter referred to doing unto others as you would have them do unto you or the principle of blowback of that.

When you go out and try to get revenge for every wrong that’s been done to you, it doesn’t even necessarily come back to benefit you. In fact, the bad you do comes back and blows back at you many times. So we’re going into that one entrepreneurship we’re covering as well. We’re doing free trade and free markets. We’re covering inflation and the money system as well as we’ve even got an episode that talks about how disagreeing with your neighbor doesn’t make them your enemy, just because we have a different point of view.

And even if it’s on a different point of view of what is actually truth, it doesn’t make you the good guy and you’re the good guy and he be the bad guy or vice versa, right? It just is a disagreement that sometimes we have to work through and find other common ground.

Mr. Jekielek: Well, because indeed isn’t that how the U.S. was founded, right? To try to get people with a bunch of different competing ideas to work—actually work together. Connor, any final thoughts as we kind of give a close up here?

Mr. Boyack: It’s interesting, that latter point, right? There’s a lot of feeling among our audience, our core audience that America was built on these principles and it was this unique experiment in time that had never been done before. What was the magic about that and more importantly, can we replicate it again? Are we declining like that documentary that I saw that kind of introduced me to Ron Paul, freedom to fascism?

You know, is it inevitable that we’re just abandoning these principles? And our country is just going to decay and abandon them or can we reclaim them? Can we re popularize them where democratic socialism is on the rise and it’s hip and it’s on TikTok and whatever, right? Can we combat that? Can we show people the moral case for freedom and that these are the ideas that are going to make our world better.

A hundred million kids is an ambitious goal, but we think it’s necessary if we want to help reclaim these ideas and reposition them in a way where our laws are based upon these ideas, where we can have more freedom and where we can make America great. Again, to use a term that’s been popularized recently, but not just America, the whole world. We want this to be for kids all over the world. That’s going to be translated. The cartoon is certainly. The books are again. It’s a project that we feel, I feel, having started this seven years ago.

I feel that it’s there that, that term of when preparation meets opportunity. When we started this, there was no urgency. It was just, this’ll be fun. We can teach kids. That’ll be great. We feel the urgency now and seeing the state of affairs in the world. So that preparation has been there. And now we have an opportunity with the cartoon who knows what’s to come. We’re here to serve these families and very happy and eager to do it.

Mr. Jekielek: So where do we find the cartoon?

Mr. Harmon: Yeah. So for the cartoon, you’ll go to Tuttle Twins.tv. So it’s T-U-T-T-L-E Twins dot tv. And there, right now you can put in your email and be notified when the app is available to download for free. So you can watch the episodes for free.

Mr. Jekielek: Fantastic and the books?

Mr.Boyack: So the books are – tuttletwins.com. So Dot tv, dot com, we have activity workbooks. We have game, we have curriculum—lots of stuff at tuttletwins.com.

Mr. Jekielek: Fantastic. Connor Boyack and Daniel Harmon, such a pleasure to have you on.

Mr.Boyack: Thank you.

Mr. Harmon: Thanks for having us.

This interview has been edited for clarity and brevity.

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