Amid Supply Chain Snarls, Retailers Pitch Early Holiday Shopping

Dana Friedman, a trial lawyer who has spent 6 months of each year growing out his beard for his annual appearance as Santa Claus since 2001, poses through a window at the Bay Terrace Shopping Center in New York City on Dec. 6, 2020. Caitlin Ochs/Reuters

NEW YORK—Santa’s sleigh is coming out of its garage a little earlier this year.

Target, Pottery Barn, Ulta Beauty, Gap, and PacSun are among retailers promoting holiday decor and gifts as early as mid-September amid a global supply-chain logjam that threatens to limit availability of some merchandise later during the holiday season.