Amazon Drops Free Shipping Minimum in Tussle for Holiday Sales

Amazon Drops Free Shipping Minimum in Tussle for Holiday Sales
The logo of Amazon is seen on a package at the Amazon distribution center warehouse in Saran, near Orleans, France, on Nov. 22, 2016. Philippe Wojazer/Reuters
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Amazon.com Inc said on Nov. 5, it would offer free shipping with no purchase minimum for the first time this holiday season, heating up the competition with Walmart Inc and other rivals vying for customers’ Christmas shopping sprees.

The U.S.-only promotion, effective from Nov. 5, waives the $25 minimum that customers outside Amazon’s loyalty club Prime must hit for free shipping. The deal lasts until Amazon can no longer promise items in time for Christmas with free delivery, which typically takes five to eight business days.