Amazon Dominates Holiday Price War, Causes Retail Ripple Effect

Amazon Dominates Holiday Price War, Causes Retail Ripple Effect
The Amazon logo is seen outside its JFK8 distribution center in Staten Island, N.Y., on Nov. 25, 2020. Brendan McDermid/Reuters
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The holiday shopping season is in full swing, although many customers are finding higher prices on products in the market. They are also witnessing an ongoing price war between various retail giants.

According to the data analytics company Profitero, Amazon.com, Inc. is the first retail firm to increase its prices.