TV Advertisers Forced to Turn Down Volume

By Jack Phillips
Epoch Times Staff
Created: December 13, 2012 Last Updated: December 13, 2012
Related articles: United States » National News
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A new law that limits the volume on television advertisements went into effect Thursday.

The Commercial Advertisement Loudness Mitigation Act, or CALM, was signed by President Barack Obama in 2010, and the Federal Communications Commission passed regulations for the law last year. 

The law means that stations that feature very loud commercials could face repercussions.

“Loud TV commercials have been among the most common consumer complaints to the FCC for decades now,” said Sen. Sheldon Whitehouse (D-R.I.) in a press release. “While this is a small issue compared to the big challenges facing our nation, it is an unnecessary annoyance in the daily lives of many Americans, and I’m glad to have done something about it.”

Whitehouse sponsored the CALM Act when it was first introduced.

Whitehouse’s office said that loud commercials have been a top complaint by consumers for the past decade. He cited a Harris poll in 2009, which found that 90 percent of television watchers were perturbed by high-volume advertisements.

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