Two Major Beauty Companies Lead in Cruelty-Free Compassion

By Marykate Torley Created: October 3, 2012 Last Updated: October 6, 2012
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John Paul Mitchell Systems, the famed hair-care company, and Urban Decay, the cool cosmetics line, are setting the bar high on ethical standards. 

Both companies have refused to sell their lines in China, where animal testing is required for cosmetics.

In keeping true with their animal-friendly policies, both groups have been awarded PETA’s Courage in Commerce Award.

It was a tough choice that each company had to make: Should they expand and grow or stay true to the values they had instilled in their products? 

People for the Ethical Treatment of Animals (PETA) played a big part in decision-making by talking to Paul Mitchell and by urging consumers to email Urban Decay.

The animal activist group even sent a team of scientists to China to show how to replace animal experiments with non-animal methods.

PETA has cracked down hard on China’s animal cruelty practices and has divulged on its website that “China supplies more than half of the finished fur garments imported for sale in the United States. 

“Even if a fur garment’s label says it was made in a European country, the animals were likely raised and slaughtered elsewhere—possibly on an unregulated Chinese fur farm.”

A lengthy and detailed description of the way the animals are treated on these “fur farms” can be found on the website. It is not for the faint-hearted to read, as the practices are gruesome and cruel, to say the least.

Thus far, there are no penalties incurred for these acts of abuse and cruelty.

Due to the group’s growing involvement, headway has been made in educating Chinese manufacturers about compassionate ways to treat animals and in showing them other means of testing products that don’t involve animal cruelty. 

To find out which other companies are in accordance with PETA’s regulations, visit the Caring Consumer database online (

Marykate Torley is a 2011 graduate of Arcadia University, where she got her B.A. in Print Communications. She is currently getting her master’s with Full Sail University in New Media Journalism. For more articles by Torley, visit her website:

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