Frito Lay introduced a quieter version of its SunChips bag, according to media reports on Thursday.
The new bag is still biodegradable but provides a quieter experience, The Canadian Press reported.
The loud bag was introduced in 2009, but a multitude of customers complained that it was too noisy, despite its benefits to the environment over non-biodegradable plastic bags.
The CP reported that the bag was so loud that when measured in decibels, it ranked as high as a busy street in a city. The company then took the bags, which used a stiffer material, off the shelf.
"It was interesting we got a lot of extremely positive feedback … but on the same hand we heard one overwhelming complaint," Brad Rodgers, the manager of sustainable packaging for PepsiCo, told The CP.
And the old bag was recently tested out to see if they could decompose quickly, according to Consumer Reports. Testing found that the bag, after 13 weeks in the compost pile, remained intact.
In the test, the bag was placed in a home-compost with wood chips, grass clippings, dirt, and leaves.
“The items in contact with the bag composted nicely, but the bag itself? Take a look at the photo. It might decay in an ‘industrial’ compost pile, though we can't say for sure,” the report said.
The Los Angeles Times reports that the new bags are available now, but only for the plain-flavored SunChips.