In what is possibly the most bizarre crowdfunding development to date, Ohio man Zack “Danger” Brown has raised more than $16,000 for a potato salad via Kickstarter.
The Kickstarter fund has been shared more than 125,000 times on Facebook and likely tweeted repeatedly.
“I’m making potato salad,” he said. “Basically I’m just making potato salad. I haven’t decided what kind yet.”
It appears Brown was just trying to get $35 initially. “Stretch Goals: $35 – I will make 4x as much Potato Salad. I know $40 isn’t 4x $10, but you guys have earned it,” he says. For $75, there will be a “pizza party!” And for $100, “I will try two different Potato Salad recipes.”
He later upped the goal to $3,000 and left it there.
“We’re really tearing through these stretch goals. I honestly don’t know what is realistic anymore. So, I thought maybe we try to double the current number?” he wrote. “$3000: My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let’s show them that potato salad loves the internet!!”
Brown appears to have originally had a goal of $10 before bloggers reported on it. Later, tech website CNET reported on it when only $107 was raised.
“I realized that I really liked potato salad, but had never made it. Then I wanted to make potato salad,” Brown told CNET. “This morning I was just hoping I would get the opportunity to make a potato salad, but now I’m thinking that if we keep doing well, we should get hats made,” he added.
He elaborated further on the salad, saying a “vegan option” will be available. “Yes! I meant to add it as a stretch goal, but forgot! Let’s say that we’ll have at least four kinds and that one will be vegan! Thanks for the reminder!” he said.
Brown also plans on filming the process.