One of the most frustrating marketing truths is this: the same thing can work for a long time. But, if you are looking to jump to the next level, then a new technique is necessary. It doesn’t take much – a form of repetition with variation – but that tiny distinction (as small as it may be) makes the entire difference between networking at a free meet-up and being invited to a VIP connector’s lunch at Club 21. It’s all networking, but the results are staggeringly different. So, how do you take your business to the next level?
Sneak a Peek Into The Past & Then Step On The Gas. Most business owners have it right: they constantly look at what they have done in the past that has helped propel their business forward. Problem is, the majority get stuck there. It’s like being in a Motel 7 – knowing you want to get to the Ritz – and concentrating instead on the fact that Motel 7 doesn’t have any room service. So, instead, focus on the road ahead. What do you need in order to get there? Increase your business by 20%? Decrease burn through rate with clients? Get specific about the solution.
You Don’t Know What You Don’t Know. You might know exactly where you want to head, but no idea how to get there. Just because you know you want to increase your business by 20%, doesn’t mean that it will happen overnight. Truth is, you just don’t know what you don’t know. So, invest in acquiring new skills, knowledge, and expertise that will help you bring your business to the next level. Knowledge is an investment that never loses its return. If studying isn’t your thing, start networking with people who are at the level you are aiming for. Don’t be shy to ask them for their advice – most people love being seen as an expert and take this as a compliment!
Change In Pace. Change In Market. Usually, going to the next level means one of two things: you’re either scaling your business to reach more of the same people, or you’re increasing your rates and transitioning into a new market. Both require a different set of skills and know-how. If you are looking to scale up, then make sure you work on having an easily-replicated delivery system for your product or services. If you are transitioning to a new market, then this means reconsidering your current messaging and marketing techniques. Either way, one thing is for certain: change is in the air, so be flexible and forgiving with yourself and your staff as you embark on this new venture.
How are you planning to get to your next level? Tell us below or email us at email@example.com.