Woolworths Loses Australia’s Most Trusted Brand Position

The position has been usurped by a household hardware chain.

Bunnings Warehouse is seen in Melbourne, Australia, on Aug. 4, 2020. Daniel Pockett/Getty Images

Supermarket giant Woolworths has lost its position as Australia’s most trusted brand to household hardware chain Bunnings following a year of upheaval.

Woolworths slipped to second place among Australia’s most trusted companies in the 12 months to December 2023, after holding the top spot for three and a half years, according to market research firm Roy Morgan’s latest report.