Western Bulldogs Coach Luke Beveridge Clarifies His Criticisms of AFL

Western Bulldogs coach Luke Beveridge insists his stinging criticism of the AFL comes from a pure love of the game at all levels, not any self-interest.

Western Bulldogs Coach Luke Beveridge with Michael Sellwood of the Western Bulldogs at three quarter time during the AFL Round 5 Gather Round match between Hawthorn Hawks and the Western Bulldogs at Adelaide Oval in Adelaide, Australia on April 11, 2026. AAP Image/Michael Errey

Western Bulldogs coach Luke Beveridge has given further insight into his viral evisceration of the AFL, saying a love of the game was behind his blistering comments.

Speaking after the Bulldogs’ 12-point defeat to Fremantle on Friday, Beveridge finished his post-game press conference by detailing the reasons why he decided to blast the league.