UK Regulator Urges Reforms to Curb Google, Facebook Ad Power

CEO Mark Zuckerberg gives the keynote address during the Facebook F8 Developer Conference in San Francisco, on March 25, 2015. Britain's competition watchdog The Competition and Markets Authority took aim at the U.S. tech giants in a report on July 1, 2020, wanting new rules to foster competition in digital advertising markets and rein in the industry's dominant players, Google and Facebook. Eric Risberg/AP Photo

LONDON—British regulators want new rules to foster competition in digital advertising markets and rein in the industry’s dominant players, Google and Facebook.

The Competition and Markets Authority took aim at the U.S. tech giants in a report on July 1 that recommends the British government adopt a new regulatory approach to governing big digital platforms making money from online ads.