Television Company Sent Offline by AI Likeness of Elon Musk

A major media outlet had to shut down its social media after an AI video showing a fake likeness of billionaire Elon Musk attempted to scam users.

A record 2.7m online scams were taken down last year by the National Cyber Security Centre Dominic Lipinski/PA

Deepfake scams where AI-generated versions of celebrities attempting to lure unsuspecting internet users onto dodgy sites are unfortunately nothing new in the current high-tech era.

But the prevalence of the scam became very real for followers of prominent Australian media company Channel 7 after the station’s social media channel was taken over by fake videos of Elon Musk, who owns X and Tesla.