Swifties Down Under Splurge $300 Million on Eras Tour

From Sydney to Melbourne, fans have ‘Blank Space’d' their wallets to support their idol.

Fans of US singer Taylor Swift, also known as Swifties, queue for merchandise at the Melbourne Cricket Ground (MCG) ahead Swift's three shows in Melbourne on February 16, 2024. Taylor Swift is playing to 260,000 fans over three concerts in Melbourne starting February 16 as part of her Eras World Tour. Photo by William WEST / AFP

Pop superstar Taylor Swift’s seven concerts have brought $300 million (US$195 million) to the Australian economy, surpassing the expected figure by $160 million, according to National Australia Bank (NAB).

Sydney was ablaze with Taylor fever last weekend as over 320,000 ticket holders spent $135 million in the city, including $33 million on accommodation, tourism, and hospitality.