Starbucks Opens First Branch in the ‘Land of Espresso’

Starbucks has finally made its entrance in Italy, where sipping a ristretto or cappuccino at a corner coffee bar has been a time-honored tradition.
Starbucks Opens First Branch in the ‘Land of Espresso’
A staff member of Starbucks Reserve Roastery offers coffee to the customers in line on opening day in downtown Milan, on Sept. 7, 2018. Reuters/Stefano Rellandini
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Starbucks has finally gained a toehold in Italy, where sipping a ristretto or cappuccino at a corner coffee bar has been a time-honored tradition.

And while it may still be too early to judge whether the international coffee giant’s move to the land of espresso was a wise one, there was a long line of customers waiting outside the building before the doors opened for the first time.

Maria Michela D'Alessandro
Maria Michela D'Alessandro
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