Spotlight on Facial Recognition Tech as NZ Shopper Wrongly Identified as Thief

Supermarket chain Foodstuffs NZ said the trial came after 4,719 incidences of retail crime were recorded in its stores nationwide in the last quarter of 2023.
Spotlight on Facial Recognition Tech as NZ Shopper Wrongly Identified as Thief
A display for facial recognition and artificial intelligence is seen on monitors at Huawei's Bantian campus on April 26, 2019 in Shenzhen, China. Kevin Frayer/Getty Images
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Facial recognition software, powered by artificial intelligence and used by retailers to combat shoplifters, has incorrectly identified a New Zealand woman as a previously trespassed shoplifter, raising questions over the technology’s accuracy.

Rotorua woman Te Ani Soloman said she is now “paranoid about being labelled as a thief” after being stopped while shopping at a Foodstuffs-owned New World supermarket in the city on her birthday on April 2.

Jim Birchall
Jim Birchall
Author
Jim Birchall has written and edited for several regional New Zealand publications. He was most recently the editor of the Hauraki Coromandel Post.