Southern Cross and Seven West to Merge in $2 Billion Deal

Executives say the merger will accelerate digital expansion, with platforms expected to deliver 12 percent of FY25 revenues and stronger long-term growth.

Pedestrians walk past signage of the Seven Television Network in central Sydney on Feb. 21, 2011. Greg Wood/AFP via Getty Images

Major media groups Southern Cross Media Group (SCA) and Seven West Media (SWM) will merge to form a new entity spanning television, audio, digital, and publishing.

Executives say the combined group will dominate the key 25–54 demographic across both metropolitan and regional markets. They argue it will provide a one-stop shop for advertisers and a stronger platform for audiences.