Social Media Sites Like Facebook Take in Lion’s Share of Canadian Federal Ad Dollars

Social Media Sites Like Facebook Take in Lion’s Share of Canadian Federal Ad Dollars
This photograph taken on May 16, 2018, shows a figurine carrying the logo of social network Facebook in Paris. JOEL SAGET/AFP/Getty Images
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OTTAWA—Social media websites like Facebook and Twitter now take in the lion’s share of federal advertising dollars, thanks to an ongoing increase in the use of digital advertising by government departments and agencies, new figures show.

Of the $39.2 million spent on government advertisements last year, federal departments spent almost $18.2 million on digital ads—roughly 46 percent of the total budget, which doesn’t include production costs.