Regulator Sues Supermarket Giants for ‘Illusory’ Discounts on 500 Products

ACCC claims the conduct involved 266 Woolworths products across 20 months, and 245 Coles products over 15 months.

Woolworths and Coles Supermarket signage in Melbourne, Australia, on Feb. 21, 2024. AAP Image/Joel Carrett

The Australian Competition and Consumer Commission (ACCC) has taken Australia’s two biggest supermarkets to court for misleading consumers.

Woolworths Group Limited and Coles Supermarkets are accused of breaching Australian Consumer Law by making misleading “discount pricing” claims on hundreds of common supermarket products.