Queensland Pushes to Double Value of Tourism Sector to $84 Billion in 20 Years

Six pillars will drive Queensland’s tourism revamp, including 45 new ecotourism projects by 2045 focused on nature, sustainability and agritourism.

A photo taken on Sept. 22, 2014, shows fish swimming through the coral on Australia's Great Barrier Reef. The 2,300-kilometre-long reef contributes A$5.4 billion (US$4.8 billion) annually to the Australian economy. William West/AFP via Getty Images

Queensland has launched a bold 20-year tourism strategy ahead of the 2032 Olympics, aiming to double the sector’s value and deliver 45 new ecotourism experiences by 2045.

Tourism currently contributes more than $115 million a day to Queensland’s economy and supports over 270,000 jobs—many in small businesses.