Food, patriotism, and marketing will soon converge in a “Buy Canadian Promotion Campaign” sponsored by taxpayers. A new request for proposal from Agriculture and Agri-Food Canada calls for a five-year, $25 million marketing plan to “tell the story of, and build pride in, Canada’s food sector” and “promote Canadian products on the domestic market.”
The initiative is part of $134 million promised in the spring budget to launch Canada’s first-ever food policy. It includes $50 million for local food infrastructure, $24.4 million to address the mislabelling and misrepresentation of food, $15 million to facilitate healthy food in northern isolated regions, and $26.3 million to reduce food waste.
