Plant-Based Meat Company Turns to Animals for Taste

‘I wouldn’t say that it’s not working in plant-based meat but there is maybe a ceiling with how many consumers are converting.’

A cross section of a plant-based patty with a meaty taste, taken on December 28, 2021. Photo by JACK GUEZ/AFP via Getty Images

In what some may consider a nod to a stalled market, an Australian manufacturer has launched a new half meat- and half plant-based product described as the next evolution in food.

Food technology business, Harvest B, has filed a patent on the product which it says is a world first.