Ottawa Considering Rebrand of Carbon Tax Rebate Program to Address ‘Confusion’

Ottawa Considering Rebrand of Carbon Tax Rebate Program to Address ‘Confusion’
Prime Minister Justin Trudeau speaks to the media and students regarding his government’s new federally imposed carbon tax, at Humber College in Toronto on Oct. 23, 2018. The Canadian Press/Nathan Denette
Jennifer Cowan
Updated:

Ottawa is thinking about rebranding its carbon tax rebate program to address what it says is “confusion,” according to a media report.

The potential rebrand of its climate action incentive payment (CAIP) could include changing its name or asking banks to better label the quarterly payments, an unnamed senior government official told Toronto Star. The rebrand is a multi-department effort, the source said, adding that changes would likely coincide with the next quarterly rebate payment in April.