Is One Nation Winning Over Wealthier Voters?

In the most recent poll in June, One Nation’s support of high earners now sits on 32 percent with Labor dropping to 23 percent.
Is One Nation Winning Over Wealthier Voters?
A graphic composition created on Dec. 9, 2025, shows One Nation Senator Pauline Hanson (left) and Barnaby Joyce. AAP Graphics/Paul Braven
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One Nation has traditionally drawn most of its support from the Australian “battler,” lower and middle-income families living in suburban or regional areas.

However, recent polling suggests that may be changing as more high income earners shift their preference to the conservative-leaning party amid the fallout of Labor’s tax overhaul.

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Crystal-Rose Jones is a reporter based in Australia. She previously worked at News Corp for 16 years as a senior journalist and editor.