Not Quite a Landslide, but ‘Practical Political Tools’ Pay Off for Labor

Labor’s win boiled down to practical factors like electricity rebates, political expert Paul Williams says.
Not Quite a Landslide, but ‘Practical Political Tools’ Pay Off for Labor
Australian Prime Minister Anthony Albanese speaks at the Labor Election Night function at Canterbury-Hurlstone Park RSL Club on Election Day of the 2025 federal election campaign, Sydney, Saturday, May 3, 2025. (AAP Image/Lukas Coch) NO ARCHIVING
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On March 2, 1996, Liberal Prime Minister John Howard was elected to Australia’s parliament, ending 13 years of Labor government with Bob Hawke, then Paul Keating at the helm.

The loss forced Labor to take stock and rethink its strategy. The Coalition had gathered 94 seats, in stark contrast to Labor’s 49—a crushing defeat and a true landslide.

Crystal-Rose Jones
Crystal-Rose Jones
Author
Crystal-Rose Jones is a reporter based in Australia. She previously worked at News Corp for 16 years as a senior journalist and editor.