Non-Alcoholic Drinks Aren’t Just for the Sober, as More Canadians Cut Back

Non-alcoholic beverages, shown in a handout photo, continue to gain popularity as consumers shift focus to health and wellness. The Canadian Press/HO-Dan La Cute

Whether it’s for a celebration, a gathering or an evening to unwind, Canadians increasingly favour non-alcoholic options over beer, wine and spirits.

But while much of the narrative has focused on sober consumers, it’s also being driven by those who still consume alcohol.