Nine Strikes $2.7 Billion Deal to Sell Domain to US Property Giant

Nine Entertainment said the company supported CoStar’s acquisition after considering its shareholders’ best interests.
Nine Strikes $2.7 Billion Deal to Sell Domain to US Property Giant
The masthead of the digital property portal Domain in Sydney, Australia, on Sept. 22, 2017. William West/AFP via Getty Images
Alfred Bui
Updated:

Nine Entertainment announced on May 9 that it had entered into a binding deal with U.S.-based CoStar Group to sell its entire stake in Domain, one of Australia’s largest real estate portals.

The agreement, known as a scheme implementation deed, outlines the process for CoStar, valued at US$32 billion, to acquire Domain at $4.43 per share.

Domain currently has a market capitalisation of around $2.7 billion.

The transaction is expected to be finalised in the third quarter of 2025, pending regulatory and shareholder approvals.

Nine will receive around $1.4 billion for its 60 percent stake in the digital platform. Prior to the deal, CoStar had acquired 16.9 percent of Domain’s shares in February.

In a notice to shareholders, Nine said the decision reflected the best interests of investors.

“Following a comprehensive review process, the Board of Nine has determined that the transaction appropriately reflects the strategic value of Nine’s interest in Domain,” the company said.

“Noting the unanimous recommendation of the Domain Board, Nine intends to vote all of the Domain shares it holds or controls in favour of the scheme, in the absence of a superior proposal and subject to an independent expert concluding that the scheme is in the best interests of Domain shareholders.”

Nine also noted that the transaction would result in a cash surplus and that it would distribute a portion of the proceeds to shareholders in the form of fully franked special dividends.

In addition, Nine said the deal would strengthen its position as Australia’s largest locally owned media company.

While Domain is a well-known digital property portal in Australia, it currently trails behind its chief rival, REA, a subsidiary of News Corp, in terms of growth.

According to Stock Analysis, REA Group’s market value has more than doubled from $12.3 billion to $33 billion in the past five years.
In the 2024 financial year, Domain achieved a net profit after tax of $49.4 million, up 27.9 percent, on revenue of $391.1 million (up 13 percent).
In comparison, REA reported a net profit of $461 million, up 24 percent, on revenue of $1.45 billion (up 23 percent).
Alfred Bui
Alfred Bui
Author
Alfred Bui is an Australian reporter based in Melbourne and focuses on local and business news. He is a former small business owner and has two master’s degrees in business and business law. Contact him at [email protected].