NHS Strategy Aims to Persuade ‘Vaccine Hesitant’ at Parents’ Evenings

Wide-ranging document proposes increased surveillance of patient data and enhanced use of ‘nudge’ tactics in bid to drive up falling childhood vaccine uptake.
NHS Strategy Aims to Persuade ‘Vaccine Hesitant’ at Parents’ Evenings
Mackenzie Bubel, 8, receives a Pfizer-BioNTech COVID-19 vaccine booster shot at Skippack Pharmacy in Schwenksville, Pa., on June 2, 2022. (Hannah Beier/Reuters)
Rachel Roberts
12/14/2023
Updated:
12/14/2023
0:00
The NHS has published a new “vaccine strategy” which proposes its staff should attend school parents’ evenings in a bid to reach those it terms “vaccine hesitant” following a ten-year decline in the number of children receiving all recommended jabs.

The report sets out aims to “make vaccination the business of everyone working in patient-facing roles” and proposes that unregistered staff should be allowed to administer injections.

The strategy has been published following a ten-year decline in the uptake of the MMR jab and most other vaccines on the recommended childhood schedule in the wake of ongoing concerns around the safety and efficacy of the COVID-19 jabs.

“Nationally, we have seen a ten-year decline in pre-school immunisation and coverage”, the document states, before going on to recommend the digitizing of children’s personal health records in a bid to keep track of who has been vaccinated.

“We will explore how we can use the NHS app to join up user journeys for adults, children and young people, including access to vaccination records,” the report states.

“In 2024—2025, we plan to create a national vaccination data record (...) and work with other governmental bodies, including the UKHSA, to increase collaboration and data sharing at a national level.”

Launching the strategy, NHS chief executive Amanda Pritchard said, “Through the NHS app, we'll make sure booking a jab can be as easy as booking a cab so millions more people can get vaccinated—users will be able to access their full vaccine status in a matter of seconds and book jabs with a simple swipe and tap.”

The strategy will involve increasing the availability of vaccine appointments for all, through “roving and pop-up” services to administer jabs in “trusted environments” such as community and faith centres, offering out-of-hours appointments and more in-school availability and offering “catch-up” services for those who have not had recommended inoculations.

All vaccines in the UK are optional with none mandated for school or university attendance, unlike in the United States and some European countries. There is no suggestion in the report that this will change, but concerns have been raised by parents and medics about the level of coercion and intrusion into private medical decisions proposed by the report.

The Epoch Times recently reported that some parents have resorted to keeping their children off school when the nasal flu spray is administered due to fears their child might be vaccinated against their wishes as well as concerns around the alleged “shedding” of the live, attenuated virus.
The report does not address the reasons people may have for declining vaccines—either for themselves or for their children—other than references to “cultural sensitivities”. Medical reasons such as possible vaccine harms—as documented on the government’s own Yellow Card reporting system—are not dealt with in the document. Debates about the efficacy of vaccines—whether they offer significant protection against the illness they are supposed to inoculate against—are not entered into.

A mother from London, speaking to The Epoch Times, said the NHS would be “wasting its time” in trying to persuade her to vaccinate her youngest child, who is three and has not received any of the recommended jabs.

Marsha—who did not want to give her full name—said she believes her eldest child, now 15, was damaged by the MMR jab and this was why she chose not to have her younger two vaccinated. Her middle child received a small number of jabs because her father took her to be vaccinated without Marsha’s knowledge.

“I wasn’t anti-vax (with my eldest) obviously, because I had him vaccinated. He really changed after the MMR jab when he was two. The main thing I noticed straight away was he became very fussy with food. Before the jab, he would eat pretty much anything. And his behaviour changed. He became more withdrawn and would do strange things, quite disruptive things, which he hadn’t done before.”

Marsha’s son was diagnosed with ADHD when he was 12, and she suspects he might be on the autism spectrum. She said she began to research vaccine damage after a friend suggested to her that the MMR jab could have caused her son’s sudden change in behaviour.

“My experience is that parents who vaccinate are the ones who don’t do any research, they just do what they are told to do. The ones who don’t vaccinate are the most informed.

“My youngest child is the healthiest of the three. He’s way healthier than most children. He never even has a runny nose. Most parents just seem to accept that their child gets constantly sick with colds and runny noses.

“I think I would have something to say if they were trying to persuade me to jab my son at a parents’ evening ... and I’m not hesitant. I’m very clear. He is my child, not theirs.”

The NHS did not respond to an Epoch Times request for comment about whether it has ever carried out studies comparing the health outcomes of unvaccinated and “fully vaccinated” children over time. It is not believed that any such data exists within the NHS, but multiple studies carried out in the United States by independent scientists have found the health outcomes are better for unvaccinated than for vaccinated children.

A peer-reviewed study published in the SAGE Open Medicine Journal details the health outcomes of vaccinated versus unvaccinated children from three pediatric practices in the United States and concluded that unvaccinated children have better health outcomes than their vaccinated peers, showing fewer developmental delays and suffer lower rates of asthma, ear infections and gastrointestinal disorders.

Jenny Harries, chief executive of the UKHSA, claims in the document that “childhood vaccines alone prevent between 3.5 and 5 million deaths every year across the globe,” and that they help prevent many more hospital admissions for diseases which can cause serious harm to children and adults.

Rachel Roberts is a London-based journalist with a background in local then national news. She focuses on health and education stories and has a particular interest in vaccines and issues impacting children.
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