Newfoundland Partners With UK Soccer Team to Attract New Immigrants from England

Newfoundland and Labrador has signed an agreement with UK soccer team Barrow AFC, which includes having the province's logo on the front the team jerseys. Barrow AFC/Handout photo

Newfoundland and Labrador hopes to attract new immigrants from England by partnering with a UK soccer team that will display ads for the province on the team’s jerseys.

Minister of Immigration Gerry Byrne announced the two-year partnership with Barrow AFC from the English Football League in a June 21 government press release.