New Zealand Launches $13.5 Million Campaign to Attract 23,000 Tourists

The campaign will focus on attracting people from China, Australia, the United States, India, Germany, and South Korea, but there are questions over its cost.

An example of the new New Zealand tourism campaign, "Everyone Must Go."

New Zealand Tourism Minister Louise Upston has announced an ambitious $13.5 million (US$8 million) plan to encourage more tourists from countries where New Zealand is generally already popular as a holiday destination—China, Australia, the United States, India, Germany, and South Korea.

Australia is New Zealand’s largest visitor market, accounting for almost half (44 percent) of all international visitor arrivals, with the United States second and China third. Germany is fifth, and India is seventh. Only South Korea doesn’t appear in the top ten.