Montreal’s Transit Agency Says Too Expensive to Display ‘Go Habs Go!’ Before Winter

A bus is seen with the expression Allez Canadiens Allez in Montreal on April 24, 2025. The Canadian Press/Christinne Muschi

Montreal’s transit agency says city buses won’t be flashing the “Go! Canadiens Go!” NHL hockey slogan any time soon, despite getting the green light to do so by Quebec’s language watchdog.

The electronic signs on each of the city’s more than 1,000 buses have to be updated manually.