Watchdog Says 81 Percent of Online Influencers Posting Misleading Content

Australia’s consumer watchdog is committed to dealing with misleading posts.
Watchdog Says 81 Percent of Online Influencers Posting Misleading Content
Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration
Isabella Rayner
Updated:
0:00

The consumer watchdog says 81 percent of online influencers post misleading content as it ramps up efforts to regulate the industry.

The Australian Competition and Consumer Commission (ACCC) sweep revealed 96 percent of fashion influencers and 73 percent of gaming and technology influencers are among top sectors making potentially misleading posts. Other key industries include beauty, cosmetics, food and beverage, and health and fitness.

Isabella Rayner
Isabella Rayner
Author
Isabella Rayner is a reporter based in Melbourne, Australia. She is an author and editor for WellBeing, WILD, and EatWell Magazines.
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