Metro’s Moi Rewards Loyalty Program Coming to Ontario Stores

A customer browses the shelves down an aisle at a Metro grocery store In Toronto on Feb. 2, 2024. The Canadian Press/Cole Burston

Metro is expanding its Moi Rewards program into Ontario later this week after rolling it out in Quebec and New Brunswick last year.

It’s the latest loyalty program launch as they become an increasingly important strategy for retailers to attract and keep customers.