Meat Industry Says US Beef Imports Will Have ‘Minimal Impact’ on Local Market

In June 2025, Aussie exports to the US rose 24 percent year-on-year.
Meat Industry Says US Beef Imports Will Have ‘Minimal Impact’ on Local Market
This picture taken on Oct. 29, 2024, shows cattle in a paddock on a property located near the north-central New South Wales town of Gunnedah. David Gray/AFP via Getty Images
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A major Australian meat industry body has played down concerns that opening up the country’s market for U.S. fresh beef imports will impact local producers.

On July 24, the Australian government announced it would relax tough restrictions on U.S. fresh beef imports after stringent biosecurity conditions were blamed for making it difficult for American products to enter Aussie shores.

A ban on U.S. beef imports was put in place in 2003 after a single case of mad cow disease was detected in the U.S.

While the ban was lifted in 2019, the Australian government has now relaxed a requirement for all U.S. beef to be born and raised in America—U.S. producers have sometimes used Canadian and Mexican stock to bolster their herds.

Michael Crowley, managing director at Meat and Livestock Australia (MLA), said a review into U.S. and Canadian beef had been completed and that relaxing restrictions would have little impact on the local industry.

It remains unclear if Mexican beef have been reviewed.

“Following an extensive review, the Department of Agriculture, Fisheries and Forestry and the competent authorities in both countries have finalised health certification and import permit conditions,” Crowley told The Epoch Times.

“As a result, both U.S. and Canadian beef will be permitted entry into Australia.”

Crowley said the broader acceptance of U.S. beef imports would have a minimal impact on Australia’s industry.

“More than 99 percent of beef available in Australian supermarkets, pubs, and restaurants is Australian beef,” he said.

“Australia produces approximately three times more beef than needed to feed our population. Around 70 percent of our production is exported to global markets.”

Crowley said U.S. producers were busy fulfilling demand in America.

“The potential for U.S. beef to be imported into Australia in large volumes is minimal, given the high demand for beef in the U.S., the low U.S. cattle herd, the strength of the Australian dollar, our competitive domestic supply, and most importantly Australians’ strong preference for high-quality, tasty and nutritious Australian beef,” he said.

Beef is displayed for sale at a butcher shop in Melbourne, Australia on April 4, 2025. (Asanka Ratnayake/Getty Images)
Beef is displayed for sale at a butcher shop in Melbourne, Australia on April 4, 2025. Asanka Ratnayake/Getty Images

“In fact, demand for Australian beef in the U.S. continues to grow. In June 2025, exports to the U.S. rose 24 percent year-on-year, despite a 10 percent tariff introduced in April.

“Australian beef compliments the U.S. production system and there remains strong demand for Australian beef in the U.S. market.”

U.S. cattle numbers are currently sitting at their lowest point since 1951, which is why the American industry relies so heavily upon imports, particularly from Australia, a historic trade partner.

Biosecurity Systems Remains Strong

Crowley said the biosecurity regimen remained strong.

“Australia maintains one of the strictest biosecurity regimes in the world to protect our livestock industries, environment, and food safety,” he said.

“The Australian government decision to permit beef imports from the United States and Canada follows a comprehensive risk assessment, ensuring that all biosecurity protocols and import conditions meet Australia’s high standards.

“The finalised federal government health certification and import permit conditions reflect stringent safeguards to prevent the introduction of exotic diseases and uphold the integrity of Australia’s biosecurity system.”

Trade Barriers ‘Absurd’: Ag Secretary

U.S. Secretary of Agriculture Brooke L. Rollins issued a statement on the breakthrough for U.S. producers.

“American farmers and ranchers produce the safest, healthiest beef in the world,” she said.

“It’s absurd that non-scientific trade barriers prevented our beef from being sold to consumers in Australia for the last 20 years.

“Gone are the days of putting American farmers on the sidelines. This is yet another example of the kind of market access the president negotiates to bring America into a new golden age of prosperity, with American agriculture leading the way.”

U.S. Secretary of Agriculture Brooke L. Rollins speaks during a roundtable discussion on soil health in the Mike Mansfield Room at the U.S. Capitol in Washington D.C. on July 15, 2025. (Michael M. Santiago/Getty Images)
U.S. Secretary of Agriculture Brooke L. Rollins speaks during a roundtable discussion on soil health in the Mike Mansfield Room at the U.S. Capitol in Washington D.C. on July 15, 2025. Michael M. Santiago/Getty Images

Flavours Apart

Australian and U.S. beef are both said to have their own unique flavours.

U.S. beef is generally grain-fed on corn and soy, which produces a meat with more fat marbling and a higher degree of tenderness.

On the other hand, Australian beef is generally grass-fed, which leads to a leaner meat that can have a stronger, more gamey flavour.

If Australian meat is grain-fed, it is generally on wheat and barley.

Australian beef supplier Stanbroke says U.S. beef tends to have a sweet and buttery flavour, while Australian beef often comes with a more varied and “interesting” set of flavours which can depend on complex factors such as the beta-carotene content in grass.
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Crystal-Rose Jones
Crystal-Rose Jones
Author
Crystal-Rose Jones is a reporter based in Australia. She previously worked at News Corp for 16 years as a senior journalist and editor.