Majority of Young Australians Turning to ‘Finfluencers’ for Investment Advice

One in five are also relying on AI for guidance on where to put their money.
Majority of Young Australians Turning to ‘Finfluencers’ for Investment Advice
Australian dollars coins in Melbourne, Australia, on April 4, 2024. AAP Image/Joel Carrett
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A large majority of young Aussies aged between 18 and 24—typically referred to as Gen Z—are relying on online influencers and artificial intelligence for advice on financial investments, a new survey has revealed.

Two-thirds of young Australians are turning to “finfluencers,” and one in five to AI, according to the poll of 1,227 young people by YouGov, commissioned by the Australian Securities and Investments Commission (ASIC).

Rex Widerstrom
Rex Widerstrom
Author
Rex Widerstrom is a New Zealand-based reporter with over 40 years of experience in media, including radio and print. He is currently a presenter for Hutt Radio.