Liberals, Tories Unveil Campaign Slogans and Contrasting Pitches to Voters

A voter walks past a sign directing voters to a polling station for the Canadian federal election in Cremona, AB., Oct. 19, 2015. The Canadian Press/Jeff McIntosh

OTTAWA—Canadians will be asked this fall to choose between moving forward with the Liberals or getting ahead with the Conservatives.

But while they both seem to be urging voters to go in the same direction—onward—the messages underlying the two main parties’ campaign slogans are very different.