Liberal Government Turning to Influencers to Get Its Message to Younger Canadians

Deputy Prime Minister and Minister of Finance Chrystia Freeland participates in a TV interview after tabling the federal budget on Parliament Hill in Ottawa, on April 16, 2024. The Canadian Press/Justin Tang

Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago—a side hustle that helped to scratch a creative itch.

They never imagined it would lead them down some of the most powerful political corridors in Canada.