Labor Defends $20 Million Fuel Ad Campaign as ‘Modest’

Prime Minister Anthony Albanese said the ’modest' campaign was a good use of taxpayers’ money, noting that it provides information people are not aware of. 

Fuel costs are displayed in Melbourne, Australia, on March 30, 2026. Morgan Hancock/Getty Images

Labor has defended a $20 million (US$14 million) advertising campaign encouraging Australians to use less fuel, as questions continue to linger over the reliability of supply amid ongoing tensions in the Middle East.

The ad campaign is scheduled to run across multiple platforms, including social media, billboards, posters and TV on April 13.