Kellogg’s Fights British Government’s Ban On The Promotion Of Foods High In Fat, Sugar, and Salt

Kellogg’s is mounting a legal challenge against new Government rules which would stop some of the company’s cereals being prominently displayed in food stores. JKellogg’s/PA

The food giant is mounting a legal challenge against new government rules to tackle child obesity that would stop some of the company’s cereals from being prominently displayed in food stores.

The new regulations come into effect in England in October and restrict the promotion of food and drink that is high in fat, salt, and sugar. While some welcome the new rules, others have called the restrictions “nannying nonsense.”

Eaten with Milk

Kellogg’s said in a statement that it has “tried to have a reasonable conversation with Government” without success.