Italy Slaps Shein With 1 Million Euro Fine Over Greenwashing Claims

The competition regulator said environmental claims on the company’s website are vague, generic, overly emphatic, misleading, or omissive.

Workers produce garments at a textile factory that supplies clothes to fast fashion e-commerce company Shein in Guangzhou, Guangdong Province, China, on June 11, 2024. Jade Gao/AFP via Getty Images

The Italian Competition Authority (AGCM) has issued an 1 million euro fine ($1.16 million) to Chinese fast fashion platform Shein over “misleading” and “deceptive” environmental claims, the regulator said on Monday.

The fine was imposed on Infinite Styles Services Co. Ltd, a Dublin-based company that manages Shein’s websites in Europe.