Influencers—Not News Outlets or Politicians—‘Dominated’ Election Online: Report

Influencers—Not News Outlets or Politicians—‘Dominated’ Election Online: Report
A smartphone showing Meta's blocking of Canadian news content on their Instagram social media app is shown in a photo illustration, in Toronto, on Aug. 1, 2024. The Canadian Press/Giordano Ciampini
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Influencers had the “loudest voices” online in this spring’s federal election, overtaking news outlets and politicians, says a new report.

The report from the Canadian Digital Media Research Network, co-ordinated by the McGill University and University of Toronto-led Media Ecosystem Observatory, looked at the election information environment.