Hudson’s Bay Revamps Rewards Program With App, Personalized Offers and Quests

Hudson’s Bay Revamps Rewards Program With App, Personalized Offers and Quests
A Hudson's Bay department store is shown at Sherway Gardens in Toronto on March 9, 2023. The Canadian Press/Nathan Denette
The Canadian Press
Updated:
0:00

Hudson’s Bay hopes to capture customer interest with a revamped loyalty program that includes a new app and personalized offers.

The Toronto-based department store chain said Tuesday that the changes to its rewards offering are meant to refresh the program to better meet current shopping habits.