How Australia Plans to Force Big Tech Firms to Pay News Outlets for Content

The Australian government will tax Big Tech firms 2.25 percent of local revenue if they do not sign content payment deals with local media.
How Australia Plans to Force Big Tech Firms to Pay News Outlets for Content
Australia's Prime Minister Anthony Albanese (C) speaks during an official function to mark the start of Australia's social media ban at his official residence, Kirrilbilli House, along with Anika Wells (L), communications minister, and Julie Inman-Grant (R), the eSafety Commissioner in Sydney, Australia on Dec. 10, 2025. David Gray/AFP via Getty Images
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Australia is moving to revive its push to make Big Tech pay for news, after earlier efforts began to unravel.

Under the proposed News Bargaining Incentive (NBI) digital platforms face a direct 2.25 percent tax on their Australian revenue if they do not ink a deal with local news companies.

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