H&M Pulls Ad Campaign After ‘Child Sexualisation’ Allegations

Social media users called the ad ‘creepy.’

Children pose for a selfie with an H&M staff member after completing a shopping spree at an event between H&M and the charity GLAM4GOOD to provide a shopping and styling experience to disadvantaged youth in the Detroit area at the H&M Downtown Detroit store on Dec. 16, 2019. Aaron J. Thornton/Getty Images for H&M

International clothing retailer H&M has pulled one of its Australian advertisements and apologised after social media users complained that it “sexualized children.”

Confirming it had removed the ad, the Swedish company said it was “deeply sorry for the offence” it had caused and said it was “looking into how we present campaigns going forward.”