Government Launches Consultation to Clamp Down Vape Promotions to Children

New measures come amid increasing concerns that more children now use vapes, lured by their appeal and availability.

Boxes of 'puffs' disposable electronic cigarettes displayed on table at La Vapotitheque store in Bethune, northern France, on May 25, 2022. Denis CharleT/AFP via Getty Images

The UK government has launched a public consultation on youth vaping as part of a strategy to create the first smoke-free generation.

In a Thursday announcement the government proposed to restrict child-friendly flavours and bright coloured packaging of vapes.